The model itself is good, but I think if this is gonna go anywhere they really need to take out the "includes exclusive LU figs" thing. That's never going to happen. Bob + the jetpack and maybe a sword or something makes enough sense and is doable, I think they should stick to something like that instead of vying for new molds. 

Although, IIRC, models based on existing Lego things are no longer allowed on Ideas. So I don't know if this'll even be possible.