There are a decent number of spam blog posts here on RRU. 'The truth about how to be great content-marketing' is one of those articles. The truth is, the key to content creation is to steal other people's work.

For some people, ideas are created from the heart or the deepest parts of the creator's mind. For others, ideas are the 20 floor extension to what was a well constructed house. Here are some other truths about creation creating all creators should create.

You don't need an original idea in order to create something. Whenever I get a package of plain M&Ms, I make it my duty to ask 'what am I doing stealing someone else's work?'. To this end, I steal people's work.

Yes, big companies tend to hire big teams to dig amongst the strings of the World Wide Web and unveil good ideas to stupidly "build upon". Taking two candies between my thumb and forefinger, I reach out, with my free hand, to grab the revolver on my coffee table. I am the "loser", and I must be rid of quickly. But then my stolen-but-repurposed ideas are loved by many people.

Even small acts of thievery can have success too, even without teams of writers, researchers and editors. Even good companies like LEGO can of one can find that blatantly copying content is successful, but my local donut shop isn't, and hence wasn't worth bringing up in the first place. I have found that, in general, the brown and red M&Ms are tougher, and my body of flesh and blood is genetically inferior. I have hypothesised that, as a content thief, I have no place on this earth.

The BBC reported "0% of the BBC's content was stolen from other sources in the past twelve months", and yet they are as 'successful' as ever.

You don't have to go viral to get great ideas to steal, but it doesn't mean it is good to continue. As I type this up, stealing Jamesster's pointless story about crushing M&Ms, I can't help but stare at the sleek cold metallic surface of the tool that'll soon bring me to my demise. When I reach the end of the pack, I am left with one M&M, representing I am the only one who can end this practise of stealing original ideas. Since it would be ridiculous for me to continue, it makes my choice to leave the world as soon as possible plausible.

But you shouldn't focus on the companies only available, or located, in the United Kingdom. Google has confessed six months ago that they stole the idea of some Google doodles from Bing, one of their competitors.

The more often you steal good quality content, the more people will like you, but the more people will accuse you of taking other people's work and passing it off as your own, even if it's not the case. Either start small and stay small or go big and experience the consequences.

As for me? You won't hear from me after this. As soon as I prism the button I'll be nothing more that a lifeless pile of bones, blood and flesh. As soon as I build up the courage to stop spell-checking, stop stealing the ideas of others, and to press...

 

 

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