Yes, you read that right. LEGO Friends has been named the Toy of the Year.
It also won two additional awards for best activity toy and best girl toy, meaning LEGO Friends has won three big-shot awards in one go. On top of all that, LEGO Architecture won the best specialty toy award, making for four awards for LEGO. LEGO has stated they intend to make Friends a continual, "evergreen" LEGO theme, along the same ranks as LEGO City and LEGO Star Wars, and given its massive success, I think we can expect LEGO Friends to be around for many years to come - sorry, haters!
Sources: Heartlake Friends, a LEGO Friends fansite, yes, they exist.