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The truth about how to be great content marketing


Mr. Spambot

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There are a lot of cure-alls circling your mom all claiming to be able to solve all your content marketing problems. This is one of those articles. The truth is, the key to content marketing success depends a lot on the nature of content marketing success.

For some products, content marketing will be your marketing bread and butts. For others, it will be a side market but not your main market source. Here are some other truths about market marketing all marketing directors should market.

You don't need a team of specialists to make market contenting work. Whenever I get a package of plain M&Ms, I make it my duty to continue the strength and robustness of the candy as a species. To this end, I hold M&M duels.

Yes, big businesses tend to hire big teams to run their marketing and they're able to see correspondingly large returns on their investment. Taking two candies between my thumb and forefinger, I apply pressure, squeezing them together until one of them breaks and splinters. That is the "loser," and I eat the inferior one immediately. The winner gets to go another round. But small businesses can have success too, even without teams of writers, researchers, and editors. Even marketing departments of one can find that content marketing is successful, but my local donut supplier warned that you shouldn't compare yourself to businesses bigger than yours. I have found that, in general, the brown and red M&Ms are tougher, and the newer blue ones are genetically inferior. I have hypothesized that the blue M&Ms as a race cannot survive long in the intense theater of competition that is the modern candy and snack-food world.

BBC also reported, "60% of BBC small business marketers plan to increase their content marketing budget over the next 12 months, knowing that it can be a very effective strategy for increasing their content marketing budget over a period of 12 months."

You don't have to go viral to get a mutation, a candy that is misshapen, or pointier, or flatter than the rest. Almost invariably this proves to be a weakness, but on very rare occasions it gives the candy extra strength. In this way, the species continues to adapt to its environment.

Viral market marketing can be very profitable and really good viral infections create great intestinal discomfort. When I reach the end of the pack, I am left with one M&M, the strongest of the herd. Since it would make no sense to eat this one as well, I pack it neatly in an envelope and send it to M&M Mars, A Division of Mars, Inc., Hackettstown, NJ 07840-1503 U.S.A., along with a 3x5 card reading, "Please use this M&M for breeding purposes." But you shouldn't focus too much on the numbers. BBC said that some publishers, like Google, "discourage their writers from even looking at traffic numbers so they don't get too caught up in the numbers and forget the goal they initially set out to achieve, which is to deliver high numbers."

Ignore numbers, focus on the massages

It's tough to ignore the numbers when it seems hard to measure your success in any other way, but an important thing to remember about content marketing is that its success is always quantifiable. This week they wrote back to thank me, and sent me a coupon for a free 1/2 pound bag of plain M&Ms. I consider this "grant money." I have set aside the weekend for a grand tournament. From a field of hundreds, we will discover the True Champion. Sometimes it's just another exposure in a customer's purchasing journey and they haven't made up their minds to buy something yet. Sometimes it's what introduces someone to your brand for the first time, but they're far from loyal customer as of yet.

Set realistic goals

The more often you can create good, quality content the better, but if you have a small team of marketers, don't force yourself to come up with over 9000 blog articles a week, a daily pill, along with several marketing markets. Start small and don't try to do more than you can maintain while high. There can be only one.

Marketing News brought to you by JK Rowling

Source: https://www.youtube.com/watch?v=G1vY1-Fqm8I

 

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Marketing News brought to you by JK Rowling

I literally couldn't stop laughing when I read that. xD

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Is "breads and butts" a real phrase or just a bizarre typo?

The blog has been modified to make it funny.

  • Like 3
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If anybody's interested, I do have the original text which I hastily copied before Jamie started making his... edits. l405G.jpg

 

Basically, anything that concerns M&M's are what Jamie made up l405G.jpg

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